Property Marketing Strategies That Work
Owning property comes with a unique set of challenges. Whether you own a retail space or a residential property, one of those challenges is finding reliable tenants. Property marketing advertises to those in the market and helps proprietors fill their properties. Done well, it attracts not just tenants, but the right tenants for your property.
Cervelli Real Estate & Property Management is a full-service real estate company that provides brokerage, property management, and consulting services to clients throughout the Gold Coast of New Jersey. Our services entail using a comprehensive strategy to market apartment and commercial buildings and find the right tenants for your property. Here, we dive deeper into what property marketing is and strategies we believe to work.
Property Marketing 101
Property marketing refers to the process of promoting real estate properties to potential tenants. It involves creating, executing, and managing a strategic plan to showcase the property’s features and benefits. Property marketing can be done through several channels, including online, social, print advertisements, video, and more. The goal of property marketing is to attract interested tenants and fill vacancies to maximize profits.
Having an effective property marketing strategy is an essential aspect of owning property and is important for several reasons, such as:
In the real estate space, credibility is key. Marketing gives you credibility, which can lead to more tenants interested in your space. Property owners who effectively market their units or retail spaces come across as much more trustworthy in the eyes of a potential tenant. Having this credibility and developing this trust will go a long way in filling your property and creating strong relationships with tenants.
Creating Brand Awareness
Whether you own one property or several, you have a brand. Marketing is crucial for you and your property because it allows you to stand out from the competition. Making an effort to market your property helps potential clients know who you are and what your property has to offer them. Furthermore, property marketing plays an essential role in helping improve the visibility of your brand, which allows tenants to find you.
Saving You Time
Property marketing can help you save time by generating leads for you. With an effective marketing strategy, you will not need to waste time searching for tenants. Instead, they can seek you out.
Property Marketing With Our Team
At Cervelli Real Estate & Property Management, our team knows a thing or two about managing properties. We have more than 30 years of experience in the real estate industry. We are tasked with managing many different types of properties, including apartment buildings, office buildings, retail properties, commercial buildings, and strip malls.
On top of property management, our area of expertise also involves marketing properties. Many team members’ backgrounds include extensive training and experience in top marketing practices. They use this expertise to target tenants and businesses in a competitive market.
Our comprehensive marketing strategy involves a hybrid approach and uses several proven methods to put your property in front of more eyes. Our methods include the following techniques:
- Private clients
- Print · Multiple Listing Service (MLS)
- Social media
- Digital advertising
Market Your Properties With Cervelli Real Estate & Property Management
With experience owning and managing buildings, Cervelli Real Estate & Property Management has a unique perspective of all angles of the industry. That gives us an advantage over others. That, coupled with our thorough understanding of marketing strategies, helps us to better serve you. Contact us today to learn more about the property marketing services we offer clients throughout the Gold Coast of New Jersey, including Hudson, Bergen, Essex, Union, and Passaic counties.